Key person insurance · Indianapolis & all of Indiana
Some people
are the business.
Every company has someone it can't simply replace — the founder, the rainmaker, the one who holds it all together. Key person insurance protects the business against the financial hit of losing them.
✓ Free & no obligation — always
✓ Independent — we shop carriers for you
✓ A real local person, not a call center
One.
One person's loss shouldn't be able to take down everything you built.
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01 THE BASICS
Insure the person
you can't replace.
Most businesses insure their building and their equipment. Far fewer insure the one thing that's actually irreplaceable: the person whose knowledge, relationships, or leadership the whole operation quietly runs on.
Key person insurance is a policy the business owns on that individual. If they pass away, the payout goes to the company — buying the time and cash to steady operations, reassure lenders and clients, and recruit a replacement.
New to business coverage? Start here →
A SIMPLE GUIDE
✓ Covers an owner, partner, or essential employee the business can't easily replace.
✓ The business owns the policy and receives the payout — it pays the premiums, it's the beneficiary.
✓ Funds lost revenue, recruiting, and training a replacement — and reassures lenders.
✓ Coverage is sized to the person's financial value to the company — we help you set it.
02 WHO TO INSURE
The people who'd
leave a hole.
A key person isn't a job title — it's anyone whose loss would cost the
business real money. Usually one of these.
The founder / owner
The vision, the relationships, the credit the business runs on. Their absence is felt everywhere at once.
The rainmaker
The top salesperson or the one holding the biggest accounts. Lose them and the revenue line feels it fast.
The specialist
The lead engineer, the master technician, the one with knowledge nobody else has. Irreplaceable overnight.
03 GOOD TO KNOW
Questions, answered.
What Indiana business owners ask us most,
before they get started.
01 What is key person insurance?
A life insurance policy the business owns on a person it can't easily run without — an owner, partner, or essential employee. The business pays the premiums and is the beneficiary, so a death doesn't become a financial crisis.
02 Who counts as a key person?
Anyone whose loss would seriously disrupt operations or revenue — a founder, a top salesperson, a lead engineer, a partner with irreplaceable relationships. If losing them would cost the business real money, they qualify.
03 Who owns the policy and gets the payout?
The business owns the policy, pays the premiums, and receives the death benefit. The money can cover lost revenue, recruiting and training a replacement, or reassuring lenders and clients during the transition.
04 How much coverage does a business need?
It depends on the person's financial value to the company — often a multiple of their salary or their contribution to revenue, plus the cost of finding and training a replacement. We help you arrive at a defensible number.
05 How is this different from a buy-sell agreement?
Key person insurance keeps the business stable after losing an essential person. A buy-sell agreement funds the transfer of a deceased owner's shares to the surviving partners. Many businesses need both.
More on buy-sell agreements →
06 How do I get started?
Fill out the form below or call 317-574-0497. We'll set up a free, no-pressure consultation with a local advisor who knows Indiana small business.
FROM THE BLOG
Owner reading,
worth five minutes.
BUYING SMART
Why a local Indianapolis broker is a smart move
The advice, guidance, and ongoing support matter as much as the premium.
BUYING SMART
Ten questions Hoosiers should ask first
What to know before choosing a policy — wherever in Indiana you call home.
PRICING
Why your age and health shape your rate
The two biggest factors behind your premium — and how to work with them.
Know who your business
can't run without?
Free, no-obligation, and handled by a local Indiana advisor.
04 GET YOUR QUOTE
Let's start the
conversation.
Three quick steps and a local Indiana advisor
takes it from there - no pressure, no fine-print surprises.
OFFICE
3091 E 98th St #180b, Indianapolis, IN 46280
CALL
317-574-0497
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